I thought it would be cool to write couple words about the 1971 Lincoln Mark III Phaeton Editions. There’s not too much information about them online, but I managed to find few advertisements few years back from eBay.
The name Phaeton comes from Greek-mythology. He was the the son of the Oceanid Clymene and the sun-god Helios.
Phaeton editions were a package offered by a Eagle Coach Co., a coach builder and a dealer, in Dallas, Texas on 6116 Lemmon Avenue.
In 1971 or the prior years when the Mark III was available – 1969 and 1970 – factory did not offer any special edition packages for Mark IIIs. So, no wonder that coach builders and dealers came up with their own versions to lure in more customers.
According to automotivemileposts.com, The Phaeton package, cost $687 extra on top of the Mark III MSRP price. All 1971 Lincoln Mark IIIs came with vinyl tops as a standard option, but Phaetons were ordered as “District Special Order (DSO)’ through Oklahoma City District.
Option Package included:
- Custom Phaeton Vinyl Roof
- Custom Phaeton Vinyl Deck Lid Cover
- Golden Anniversary Pinstriping
- Luxury Chrome Spoke Wheel Covers
- Phaeton Fender, Deck Lid and Wheel Emblems
- Phaeton Mark III Hood Ornament
- Phaeton Gold Line Limousine Tyres by Vogue
- Heavy Duty Undercoating
- Blue Coral Fashion Wax Treatment
- Phaeton Landau Irons (Additional $159)
I haven’t been able to find production figures for the Phaeton models, but it must have been really low. However, they do seem to pop of for sale every now and then.
Phaeton emblem. Phaeton was the son of sun-god Helios in Greek-mythology.
1971 Mark IIIs were not the only Phaetons Eagle Coach Co. was offering. For 1971 There was also a Lincoln Continental Phaeton Limousine offered, which was converted from Lincoln Continental base sedan.
Specifications:
- Overall Length: 264.2″
- Wheel Base: 163.2″
- Overall Heights: 55.5″
- Overall Width: 79.5″
- Front Tread: 64.3″
- Rear Tread:64.3″
- Tire Size: L-78-15 (Load Range D)
- Curb Weight: 5700 Lbs.
The Phaeton Limousine features included:
- Mark III styled Phaeton Grille with pennant Pylons on etiher side of the grille
- Bumper guards
- Phaeton Hood Ornament
- Custom Phaeton Limousine Tyres by Vogue
- Power Sun Roof
- Custom Roof finished with cavalry twill vinyl
- Phaeton Landau Roof irons
- Continental Deck Lid
- Phaeton Limousine Lounge interior
There were also other model years besides 1971. I found brochures upto 1975 or 1976, when the Town car design was upgraded with some of the Mark IV features. The advertising slogan was “The Phaeton Town Car is designed for the individual who wants a Mark IV, but demands the comfort, spaciousness and convenience of a 4-door. The styling, attention to detail and the many luxury options however makes this more a personal sized Mark IV limousine but price for the practical minded buyer. Truly the most elegant car in its class on the road today.
1974 Lincoln Mark IV Phaeton Edition from Eagle Coach brochure. See how many features were offered.
1974 Lincoln Continental Phaeton Town Car features.
